Skin Care and Personal Care Industry
The US personal care products industry includes about 750 companies with combined annual revenue of $40 billion. Major companies include Procter & Gamble, Johnson & Johnson, and Estee Lauder. The industry is concentrated: the 50 largest firms account for nearly 70 percent of industry revenue.
This industry includes companies engaged primarily in preparing, blending, compounding, and packaging toilet preparations. Products produced include makeup, shampoo, creams and lotions, perfume, skin care products, sunscreen, mouthwash, and shaving products.
The Competitive Landscape
Demand is driven by population growth and consumer preferences. The profitability of individual skin care companies depends on product innovation, effective sales and marketing, and efficient operations. Large skin care companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The industry is capital-intensive: average annual revenue per worker is over $600,000.
How we Help Skin Care Companies
We have helped our skin care clients in numerous ways and are continuing to support our skin care clients by managing several aspects of their business successfully. We have helped skin care companies with general business start-up services and consulting, logo design, brand development, website design, ecommerce implementation, product formulation, industry & product research, advertising, and marketing services such as Search Engine Optimization for skin care websites and Pay Per Click (PPC) programs. We have also developed skin care blogs, HTML flyers, brochures, videos, and much more.
How Our Skin Care Clients Benefit
- Successful and profitable skin care product formulations
- Proven product selling and attractive skin care eCommerce websites
- Eye catching designs, skin care logos, and branding
- Multiple top 10 skin care search engine rankings in Google
- Skin care article and press release distribution
- Professional skin care blogs
- Social Media marketing campaigns
- Strategic product design, packaging, and pricing
- Comprehensive skin care marketing structures
- International market entry and skin care product distribution
- Development of skin care distribution channels
- Profitable skin care brands, companies, and investments
Contact us today to learn how we can help you with your skin care business needs.
To see what we have already done for the skin care industry and for our skin care clients, feel free to visit our skin care portfolio or our skin care business consulting services.
