Illumination Consulting Blog

Feb
16

tilth products 2 300x258 Newest Skin Care Brand Creation By Illumination Consulting To Launch This Summer 2012Tilth Beauty a new natural skin care brand will launch in the summer of 2012 with an impressive array of 14 new natural skin care products. These products are uniquely formulated with an intriguing line-up of ingredients, blends, and formulations.  It is the latest skin care brand creation by Illumination Consulting. Our client’s Tilth Beauty product line:

  • Anti-Oxidant Foaming Cleanser
  • Argon-Tangerine Deep Cleansing Oil
  • Rose Protection Cleansing Gel
  • Berry Extract Toner
  • Aloe Restoration Toner
  • Resurrect Eye Cream
  • Wondrous Eye Serum
  • Transformation Moisture Cream
  • Hydration Body Lotion
  • Anti-Aging Firming Moisture Cream
  • Intense Restoration Moisture Cream
  • A Flawless Serum
  • Gentle Poppy Seed Exfoliator
  • Refresh Peptide Mist

Tilth Beauty’s natural skin care product line is attractive, works extremely well and is uniquely formulated. We have been working with Tilth Beauty since last year and are very excited to launch this new brand this summer.

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Feb
08

We have launched our new skin care video portfolio to illustrate some of the work we have done over the last couple years in the skin care industry. We hope you enjoy it. Illumination Consulting manages for multiple skin care brands several aspects of their business. We have been a trusted skin care industry partner providing services to the skin care industry critical to success such as:

  • Skin Care Website Design
  • Skin Care Ecommerce Development
  • Skin Care Search Engine Optimization (SEO) Services
  • Skin Care Social Media Marketing (SMM)
  • Skin Care Paid Advertisement
  • Skin Care Business Consulting Services
  • Skin Care Print Design
  • Skin Care Marketing Consulting
  • Skin Care PR

We successfully manage many more projects for the skin care industry. Contact us today for a free phone consultation and to learn how we can help your skin care business.

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Jan
27

iStock 000000455794XSmall 300x199 Skin Care Marketing What Does It Take To Be SuccessfulWhat does it take to be successful marketing a skin care brand? It is a chess game in today’s market regardless of strategy for the skin care sales and distribution, marketing moves remain critical for the skin care industry. Before the Internet most of the marketing was geared towards traditional media which fueled the rise of advertising costs for skin care companies. Today, there are a multitude of options skin care companies have marketing their brand, products, and company vision.

Even though marketing skin care online is not inexpensive, it is very reasonable strategy in comparison to the traditional methods.

So what does it take for skin care companies to successfully market? Aside from offering customers quality skin care products and customer service, skin care companies should have the following in place:

  • Skin Care Online Store Front (ecommerce)
  • Skin Care Company Website
  • Skin Care Search Engine Optimization (SEO)
  • Skin Care Social Media Marketing (facebook, twitter, youtube, etc.)
  • Skin Care Company Blogging
  • Skin Care Article Writing & Distribution
  • Skin Care Press Release Writing & Distribution
  • Skin Care Video Design & Distribution

Aside from having a strong skin care marketing infrastructure and strategy, sales and product distribution are critical as well to the success of a skin care brand and business.

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Jan
24

IMG 0103 300x200 Vivoderm Celebrates 2012 With A Brand New Sales AgencyVivoderm signed this week an agreement with one of the largest and most successful sales broker agencies on the west coast of the United States. Celebrating their 2 year anniversary and 2012, Vivoderm is starting the year with a brand new sales force representing this unique herbal and natural skin care line in the following states:

  • California
  • Arizona
  • New Mexico
  • Colorado
  • Utah

Being represented professionally by a reputable firm is key to success in opening up distribution with localized and national retailers. Most retailers buy from distributors and distributors listen and buy from sales brokers who they know and have relationships with.

We are excited for Vivoderm here at Illumination and are happy to continue assisting them in the growth of this beautiful brand and product line.

We wish you a successful 2012 Vivoderm from Illumination Consulting!

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Jan
16

Vivoderm has such a beautiful story and they are uniquely positioned with a one of the kind herbal skin care line. A complete natural skin care product line with herbal ingredients for healthy, balanced, and vital skin.

Vivoderm’s products are engineered with the best nature has to offer and science can produce.

Illumination Consulting has been their skin care business consulting firm responsible for the formation of Vivoderm. Based on Dr. Adhami’s life long dermatologist experience, this herbal and natural skin care brand was born. With a brand that is about to celebrate their 2 year anniversary, Vivoderm is positioned greatly to have a successful third year.

Vivoderm – A Skin Care Story

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Jan
12

shopping for seo Shopping For Search Engine Optimization ServicesWhether it is an individual, company or organization, operating a website or about to launch a website, search engine optimization or SEO has come up. SEO basically refers to a variety of methods that are employed in order to improve the ranking in search engine results.

Search engine optimization is dynamic, fluent, and the tasks related to executing SEO campaigns with successful results are daunting. Companies often find SEO to be too complicated or simply do not have enough time, proper skills, and/or resources for it.

Given the importance of SEO, companies may consider outsourcing SEO efforts. Here are some tips how to source for search engine optimization services:

Understand what you are shopping for
Just because a company decides to contract out SEO services does not mean there can be a lack of understanding what SEO is. How can you shop for something when you do not understand what it is? Having some knowledge about SEO will help companies make an informed decision when choosing an SEO service provider. There are numerous sources online that help viewers gain a better understanding on the subject of SEO.

Recommendations and referrals
One of the easiest ways to find vendors especially when it comes to SEO services is by asking for recommendations from trusted sources. Ask who has contracted their SEO services already out and been happy with the results.

Request references
After selecting top choices for SEO service providers, the next step is a must. Request references especially if possible within the same industry. Take a look at the company’s portfolio. A reputable SEO company won’t have any qualms about connecting potential clients with former ones.

Proper budgeting
Search engine optimization is a critical component of online marketing and operating a successful website. SEO is billed monthly when contracted out and in almost all cases comes with minimum 6-12  month contracts. It takes time especially if done right and properly. A vendor for SEO services must be able to outline cost for specific keywords and industry to the client upfront without hidden fees disclose monthly costs and terms of campaign as well as any other requirements.

Reports and campaign status
Once a company has made the decision to hire a specific SEO service provider, proper SEO reports and campaign status must be provided by the search engine optimization service provider. The reports must be bi-monthly or monthly, clearly list the keywords the campaign is based on, the details of improved and lost rankings in search engines with each marketing phase as well as an overall status of ranks gained and lost for the campaign. Furthermore, the reports should be simple and easy to read.

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Jan
08

search image 300x179 5 Reasons Why Companies Contract Out Search Engine Marketing SEMSearch engine marketing is a critical part of online success. Regardless of how established and professional a company’s website is, it won’t do the company any good if nobody can find it. Search engine marketing ensures the website remains visible to both search engines and internet users.

Most businesses prefer to outsource their search engine marketing. Here are 5 reasons why companies contract out search engine marketing (SEM).

1. It Saves Time
Search marketing is extremely time-consuming. It is not a one-time task on a single occasion. There are thousand of submissions and daily repetitive work, constant optimization, analysis, and campaign structuring and management. The typical business owner or operation most likely does not have enough time for all these tasks, the staff, or the needed skills. When professional search engine marketing services are deployed, a company can have more free time to attend to other aspects of the business.

2. Lack of Expertise and Experience
Even if  a company has allocated hours and resources to studying the basics of search engine marketing and placing the responsibility internally on personal, the knowledge of search engine marketing still would be insufficient in comparison to an experienced professional. Competing against the main competitors who are utilizing professional SEM services would be challenging.

3. Cheaper than Hiring an In-house SEM Professional
Outsourcing search engine marketing needs saves companies money. When a company hires a in-house SEM professional, they hire 1 employee. Most companies prefer to outsourced SEM services to be able to have an entire marketing agency at their disposal. For usually of a lesser cost than a full-time marketing employee, a company can retain the services of an entire agency.

4. Receive Faster Results
Another advantage of contracting out search engine marketing services is that companies get to see fast results. Professional SEM services have the expertise already as well as the infrastructures to deploy marketing campaigns. If a company wants to promote their website for monetizing reasons. Then, time is money.

5. Avoid Pitfalls and Wasted Time
Companies prefer to hire and contract out search engine marketing service to avoid pitfalls, wasted money or/and time on campaigns with less desirable results. Professional SEM services come with experience and wisdom. What works and what does not work.

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Jan
06

1 oz Activated Firming Plasma closed with box 200x300 Product Design For BioRenew Skincare By Illumination ConsultingBioRenew Skincare introduces a new cosmeceutical product line to their customers and industry. A new beautifully designed product line with elegant, clean, and modern packaging makes this industry leader now even more attractive.

Product design services ensure clients to develop professionally formulated products that are marketable with attractive and target marketed oriented packaging. Skin care companies are tasked with a very competitive market. Skin care consumers are driven by quality formulation, visually pleasing packaging, and trend setting skin care ingredients.

Product design services take into consideration not just creating an appealing look but also formulating products rich in anti-oxidants, vitamins, and with results oriented ingredients. The results are clear.

BioRenew Skincare celebrates 2012 with a newly designed product line and packaging.

To visit BioRenew click here: www.biorenewskincare.com.

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Jan
05

vivo Home 300x213 Vivoderm Launched Brand New Skin Care Ecommerce Website By Illumination ConsultingVivoderm the leading herbal skin care formulator, laboratory, and natural skin care brand celebrates 2012 by entering the New Year with a brand new ecommerce website custom designed and developed by Illumination Consulting.

Vivoderm’s new platform is a powerful 3 database driven and leading technology application powered custom ecommerce website. With a modern look and a very user-friendly navigation, website visitors and customers will enjoy their experience visiting Vivoderm’s website as well as their new skin care blog.

Vivoderm’s long experience with herbal skin care and natural skin care gives the Vivoderm team the proper background to produce quality skin care products. A dermatologist developed and approved product line ensures just that.

To visit Vivoderm, click here: www.vivoderm.com.

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