• 1: Home
• 2: Company
  • 2.1: About Us
  • 2.2: Company News
  • 2.3: Business Articles
  • 2.5: Social Networks
  • 2.6: Industries
    • 2.6.1: Consulting
    • 2.6.2: Manufacturing
    • 2.6.3: Marketing
    • 2.6.4: Pharmaceutical
    • 2.6.5: Healthcare
    • 2.6.6: Internet
    • 2.6.7: Retail & Wholesale
    • 2.6.8: Skin Care
• 4: Services
  • 4.1: Business Startups
  • 4.2: Internet Business
  • 4.3: Marketing Services
  • 4.4: Product Design
  • 4.5: International Business
• 5: Products
  • 5.1: WordPress Websites
  • 5.2: Joomla Websites
  • 5.3: Magento Websites
  • 5.4: CMS Websites
• 6: Portfolio
  • 6.1: Client Spotlight
  • 6.2: Case Studies
  • 6.3: Testimonials
• 7: Contact

Skin Care and Personal Care Industry

The US personal care products industry includes about 750 companies with combined annual revenue of $40 billion. Major companies include Procter & Gamble, Johnson & Johnson, and Estee Lauder. The industry is concentrated: the 50 largest firms account for nearly 70 percent of industry revenue.

This industry includes companies engaged primarily in preparing, blending, compounding, and packaging toilet preparations. Products produced include makeup, shampoo, creams and lotions, perfume, skin care products, sunscreen, mouthwash, and shaving products.

Competitive Landscape

Demand is driven by population growth and consumer preferences. The profitability of individual companies depends on product innovation, effective sales and marketing, and efficient operations. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The industry is capital-intensive: average annual revenue per worker is over $600,000.

How we Helped

We helped our skin care clients with business startup services, website design, identity, sales and marketing services. We also developoed WordPress websites, ecommerce and corporate website for clients.

Services: Business Startup consulting, Product Design, Internet, International Business, and Marketing Services.

Products: WordPress Websites, Magento eCommerce Websites, and CMS Made Simple Company Websites.

Outcomes and Benefits

• Product Formulation
• Progressive and Attractive new website
• Design of Company Image
• Multiple Top 10 Positions in Google
• Company Article and Press Release Campaigns
• Multiple Industry Blogs
• Social Media and Networking
• Product Pricing
• Marketing Structure
• International Market Entry
• Distribution Channels
• Profitable Company