Top 8 Skin Care Blog Marketing Tips

Feb 9, 2010
The skin care industry is very competitive especially online. Most skin care companies marketing their brand online have utilized already professionally designed blogs. Now tasked with writing the articles and content necessary to grow readership and visitors, marketing is an essential part of a blog success.
Here are our top 8 blog marketing tips for skin care blogs:


1.    Own a Niche within the Skin Care market

  • Owning a smaller niche is easier for building a brand
  • #1 blog gets more attention in the media
2.    Make Content Formatting an absolute MUST
  • Ensure you have a user-friendly and appealing design
  • Always highlight best practices in your articles
  • Include an “About Us” page on all skin care blogs
  • Make it easy for the press to contact you
  • Include pictures and videos on your blogs
3.    Write clearly - There is a lot of skin care content on the Internet
  • Write headlines like short and sweat
  • Use simple words and short sentences
  • Use bulleted lists/headers/sub-headers
4.    Filter
  • Create Google news alerts
  • Custom RSS feeds
5.    Social skin care interaction
  • Comment and link out
  • Get feedback before you launch
  • Solicit feedback and reply to comments
  • Write for others - your target market
6.    Regularity with blogs
  • Pre-write draft posts for future skin care articles
  • Offer skin care tools or resources on your blog
  • Encourage contribution from visitors and readers
  • Highlight best contributors on your blog
7.    Monetize a new skin care blog
  • Place no AdSense advertisement above your content
  • Sell branded skin care ads or co-brand affiliate offers
  • Create your own skin care products
  • Push Marketing for skin care
  • Build skin care links
  • Buy skin care AdWords and AdsSense ads, blog ads
  • Sponsor other skin care sites
  • Syndicate your content
About the Author - Daniel Green has been an Internet marketing consultant for over 15 years. He has consulted with clients all over the United States and Internationally. Daniel is a senior business consultant with Illumination Consulting a business consulting company specializing in website design, marketing, product development, and international business for the skin care industry. Visit http://www.illuminationconsulting.com for more information.

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