Marketing Services
With over 10 years of marketing experience, clients benefit from successful professionally created and executed marketing and communications strategies that ensure goals are reached. Our professional marketing expertise, combined with our fully customizable suite of services, gives clients an unparalleled leverage and advantage. Illumination marketing team creates successful marketing campaigns for clients that drive results. We evaluate, plan, implement, manage, and report back with success.
Search Engine Optimization (SEO)
Search Engine Optimization is important because search engine traffic has been increasing at an even more rapid rate than Internet usage. According to Jupiter Media Metrix, 80 percent of Internet users start first off in search engines like Google before they buy a product or service. It is critical to be ranked high in search engines results to have the exposure. It is a fraction of the cost of traditional marketing, dynamic, and much easier to measure ROI. Clients are provided twice a month detailed reports on progress and campaign status reports.
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Paid Search Advertising
Pay Per Click (PPC) paid advertising provides website owners the opportunity to buy their way to better positions on search results pages with search engines such as Google. Many search engines use the pay per click model, showing sponsored results along with other relevant results for searches. Pay per click advertising is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads. In addition, campaign ads can be made visible right away. At Illumination Consulting Paid Advertising campaigns are managed professionally and efficiently.
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Social Media Marketing (SMM)
Social Media Marketing makes sure that a client's brand gets the maximal social networking and media search results or SERP. SMM makes a company's website much more visible, well known and establishes. One of the greatest benefits of social media marketing is that a company is always connected with the customers whose feedback will allow to shape the business to the perfection. Illumination Consulting customizes, establishes, and markets social media marketing accounts such as Facebook, Twitter, LinkedIn, YouTube, and others.
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Conversion Optimization
Improve a company's conversion rate online, not only is the return on investment (ROI) much higher but the company's customer acquisition cost is much lower on the same campaign cost. Want to increase your bottom line? Then look first to improving your conversion rate! On average 98% of website visitors leave without making a purchase or giving their contact information? What if your site conversion increased by another 2% or 3%? That would mean more profits without having to spend more money on marketing, advertising, sales, etc.
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Print advertising and marketing is also known as press advertising, which allows clients to purchase a small, narrowly targeted ads for a fee advertising a product or service. Press advertising describes advertising in printed medium such as a newspaper, magazine, trade journal, industry publications, trade shows, billboards, posters and in-store advertising such as Point Of Purchase displays and other store displays. Our graphic designers create professional ads that bring results.
